Why You Should Have An Original Logo For Your Cleaning Business

Why you should purchase an original licensed logo for your cleaning business

A logo is the first step in developing a corporate identity. By using stock images, clipart or free logos you are likely to end up with a logo identical to another companies or possibly a mascot image that is over used across several industries.
A vast amount of our traffic comes from people surfing to find free logos for cleaning services. While we will provide these as a free service we can not endorse the use of free or stock logos as a corporate identity.
Please take a moment to look thru the options and features that come with our purchased logo packages. These include various file sizes and versions and best yet we never create two alike. Cleaning service logo packages >>

Why are Clean Outlook's regular logo packages so expensive when I can get a logo on graphics or elance sites for $50?

Please understand our logo packages are not just a logo image. We use your original logo image and give it to you in over 10 formats and include black and white copies for newsprint. In addition we create templates for letterhead and envelopes that use your image in the proper format for printing. From your logo we also create over 10 sizes in gif format for use on your website and we create a minimum of 3 website banners from your logo.
Why do we do that?
The first few logos we sold we, as most graphic artists and e-lancers do, only provided the original image of the logo. As time went by we noticed our customers saving or printing their logos in the improper format or creating web graphics from them that ended up as distorted versions of the original.
You own a cleaning business. Imagine if you will stripping and waxing a vct then burnishing it until you could see your reflection only to come back a week later and find out that your client had cleaned up a spill with bowl acid! Of course you would see the etches in your once show room perfect floor and wish the client had consulted you before trying to take care of the problem themselves.
We're no different...Our finished product is important to us yet we realized that our customers need more variety for the ways in which they use their logos. They don't always have time to contact us and they don't always have the graphics tools that we own and use daily. Purchasing graphics software or learning a program to edit your logo is nothing more than downtime and lost money for you.
By providing images for every possible use for your logo we eliminate the need for you to make edits and revisions yourself. The time you save from this far exceeds the money you would save using a site that provides you with one version of your logo.

Remember our business was developed to take care of YOU!

This article and others may be read on our website

Cleaning Business Brochures

Cleaning Business Brochures

With spring over and cleaning business owners already looking toward getting their Fall Marketing in full swing we have been getting numberous inquiries about using and creating brochures for cleaning and janitorial marketing.

Using color brochures when you are out cold calling, as inserts in proposals or as mailings are a great way to showcase your business and give quick information about the services you provide.

Putting together information for your brochure is as simple as writing an outline of the services that you provide. Rhonda Pressgrove founder of HelpMeRhonda Cleaning Services in greater Memphis and Residential Cleaning Bidding Peer Mentor at the Global Cleaning Association has often hired students for the final product after providing layout and content.

Printing brochures is best left to the pro's though unless you have a high quality laser printer.

Several online editors such as Vista Print will allow you to create your brochure online and Microsoft Word is just as effective in putting together a nice brochure as the more expensive MS Publisher.

To assist our community of cleaning business owners we have created a free brochure template that requires only MS Word to edit and print. It's downloadable in zip format at our website http://www.cleanoutlook.com/freebies/marketing.html

The cleaning pictures in this brochure template were provided free by CleanPeers and can easily be replaced with your own.

How To Write A Cleaning Proposal

One of the top searches at my website this past week was 'How to Writing A Cleaning Proposal', 'Writing Cleaning proposals', 'Cleaning Proposals, creating', and the like so we put together a page of information ranging from finding the components to put in a proposal package, what to present the proposal in, what is the bid sheet? and how to present the proposal package to your prospective client. Links thru out this article will take you directly to the information on our home site.

Creating a Cleaning Proposal can seem overwhelming if you have never seen one before. Structurally a proposal package is easy. The time involved to put together the perfect packet to represent your company can be a process that spans over the course of your years of operation as new qualifications, services, certifications and programs are added.

What is the difference between a cleaning bid and a cleaning proposal?

How large or how many pages should my cleaning proposal have?

A basic cleaning proposal would be composed of the following items

Optional Items That Can Be Included In Your Cleaning Proposal Packages

How do I present it? What do I put it in?



Saving yourself time with commercial cleaning proposals!







Starting off with a great template that can be edited and revised on the fly will save you loads of time. Cleanpeers.com features a great Commercial Cleaning Template in Microsoft Word Format. Priced at only $40 this complete proposal pack with 3 sets of cleaning spec's, green cleaning, communication program documentation, if a time saver that no building service contractor should pass up. After customizing it to your company many pages could be pre printed and ready to go increasing your delivery time for professional looking cleaning bids.

Putting Together a Cleaning Service Website

For months and maybe for years you’ve probably came across other websites you admired and made a mental note that you would like to have something similar eventually. However to have a designer come right out and ask point blank to spell out everything you want is similar to being thrown a set of keys and thrown into a new building. You get a ‘where do I begin’ feeling.

No more staring at a blank screen trying to drum up an idea of what you want to say.
Listed below are ideas for putting together content (text) for your web pages. Just pick a few and before you know it you’ll be writing a new proposal presentation-online style that is.

Rule number one, don’t over analyze yourself. Remember your best ideas will be the first ones that fly from your fingers!

Content and interaction

• Services provided and any specialty services
• Certifications
• Service Area
• Request a quote for service (form)
• Customer Survey (feedback form)
• Contact page (may or may not have a form but should include your phone #, email address, fax number, and possibly address)
• Company history
  Mission statement and/or core values
• If you have employees
  1-Any aspects of training or employee selection process that you would like to highlight
  2-Team and team route cleaning, systematic cleaning, uniformed staff, bonded staff, supervised staff, etc. that you would like to highlight to the prospective client
  3-A place for prospective employees to apply online (form) or inquire about employment opportunities
  4-Listing of employment opportunities with your company
• List of customers to use as a reference. We recommend asking your client’s permission before publishing their contact information online.
• A photo or two of site that you service
• Reasons why a prospective client should choose you. Don’t overlook including items in terms of:
  1-Safety and safety Programs

2-Training programs/procedures

3-OSHA compliance
4-Hazmat certifications, etc.

Graphics Images should be kept to a minimum but great things to include are:

• Photo of owners
• Photos of employees (you should get a signed release to use photos)
• Logos from any associations you are involved with
• Logos from any certifications you hold

Items to consider avoiding

• Pricing
• List of items done in each area/room
• Large or flashy graphics

Rule number two, write your content before you even start looking at page layouts. Remember your text is the information (content) of your website. By trying to fit what you want to say into a format not only will you overlook important information that you should have included you will waste time. As as business owner your time is money.

How do I Make an Interactive Website for my Cleaning Business?

Interactive sites give the user some control over what they do on your page.

There is a general misconception that interactive means lots of flash or animated graphics. That's not the case.

For a cleaning service website nice ways to add interaction would be:

• Feed back forms or guestbooks where someone can leave a testimonial for your service
• Photo albums-if they can scroll thru the pictures thats even better
• FAQ's- a place where they can find answers to specific questions
• A place to request an estimate or sales call.

We never encourage the use of forms that calculate pricing for customers as there are too many variables and nothing beats a good old fashioned walk thru.

Do I need a logo? What domain name to choose? Should I list my customers?

• Do I need a logo for my cleaning service?
• What domain name to choose, does it need to match my business name?
• Should I list my cleaning customers on my business website?

These are just a few of the questions we receive from cleaning service business owners when they are considering establishing an identity for their company.


Do I need a logo for my cleaning service?
A logo to identify your cleaning service is not a necessity however it is nice to have.

What domain name to choose, does it need to match my business name?
No it does not need to be the same as your business name. In many cases the name will already be taken or may be too long to work well as a domain name. Focus on something catchy that people will be able to remember easily. A couple of my favorites are lk-clean.com (reminds me of 'look' clean) and hoosierclean.com (I'm from Indiana so that name sticks).

A long domain name such as christycaleyscleaningservice.com might look great but imagine having to type that into your browser or worse yet type it for an email address! Think short and sweet for your domain name ;)

Should I list my cleaning customers on my business website?
That is entirely up to you.
Smaller companies don't always do this because of the competition at that level of the game. Larger corporate services oftentimes showcase a larger reference account or two.

In either case you can always have photos without additional information. Better yet showcase testimonials or positive feedback from your customers listing only their first name and city. Housecleaning customers especially will enjoy seeing that you've placed their comments on your website.

Should I Build My Cleaning Service Website Myself?

Let's face it as business owners you are used to just doing things yourself. So your first instinct will be to save money by building your own website.
In reality unless you are quite experienced in building sites your creation may take up a lot of time that is if it ever gets completely finished.

Just remember if web design isn't your core then doing it yourself isn't the best decision financially for your business.

We create websites affordable enough that even small contractors can afford them. In reality the couple hundred dollars you pay for your site could easily be recooped in one afternoon of passing out business cards with your website address listed. Just something to think about. Feel free to visit us at www.cleanoutlook.com and see the options and packages available for cleaning services wanting to establish a coporate identity as well as a Web presence.