Do I need a logo? What domain name to choose? Should I list my customers?

• Do I need a logo for my cleaning service?
• What domain name to choose, does it need to match my business name?
• Should I list my cleaning customers on my business website?

These are just a few of the questions we receive from cleaning service business owners when they are considering establishing an identity for their company.


Do I need a logo for my cleaning service?
A logo to identify your cleaning service is not a necessity however it is nice to have.

What domain name to choose, does it need to match my business name?
No it does not need to be the same as your business name. In many cases the name will already be taken or may be too long to work well as a domain name. Focus on something catchy that people will be able to remember easily. A couple of my favorites are lk-clean.com (reminds me of 'look' clean) and hoosierclean.com (I'm from Indiana so that name sticks).

A long domain name such as christycaleyscleaningservice.com might look great but imagine having to type that into your browser or worse yet type it for an email address! Think short and sweet for your domain name ;)

Should I list my cleaning customers on my business website?
That is entirely up to you.
Smaller companies don't always do this because of the competition at that level of the game. Larger corporate services oftentimes showcase a larger reference account or two.

In either case you can always have photos without additional information. Better yet showcase testimonials or positive feedback from your customers listing only their first name and city. Housecleaning customers especially will enjoy seeing that you've placed their comments on your website.