Writing killer sales letters

Sales letters can be a great tool when marketing commercial cleaning accounts.
They really aren't hard to write at all and after you read the article below putting together a great sales letter will be even easier for you :)

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Tips On Writing A Killer Sales Letter
by: Andres Munoz
Writing a sales letter doesn’t have to be that difficult all you need is the right writing style and some tips to knock out a killer sales letter
Benefits The first thing you need to do is focus on the benefits the reader will find useful. Tell the reader what’s in it for him. Promise them increased sales, better skin, better results in writing a resume or whatever it is that you’re selling. Tell them how your product can help them. Don’t beat around the bush and get right to the point. Stick to benefits, facts and features. Whatever you do don’t be vague it will turn them off.
Give additional benefits. Show additional value other than main benefit. Give product/service features. Support benefit promises with product/service facts. Show how your company will help him. Don’t start sounding arrogant and brag.
Writing Style: An emphasis should be placed on “you” and not “I”. Use words like you and your, so that the reader feels you are writing for him. Write clearly. Make sure your reader doesn’t have to think about what you’re saying. Your main points must be understood immediately. Make yourself believable. Make sure your claims or representations appear to be realistic and believable. Don’t promise a 200% increase in sales because most people won’t believe it even if it’s true! You must be able to back up your claims. Use repetition; repeat benefits throughout letter. Present the same ideas and benefits in different ways.
Ask for action. Ask the reader to place an order, return the sales envelope or the sales card or phone for more information. Give reasons to act now. For example: Make your offer time sensitive a limited supply, two-week sale, and special purchase. Most sales letters fail to do this.
Understand that people are emotionally motivated. They want to:
Make more money
Save money
Do a good job
Experience love
Have a satisfying home life
Get something for free
Look good
Use simple graphics to get the reader’s '............Read the rest of this article

Commercial cleaning contracts

Our article "Putting together a cleaning service proposal" continues to be one of our highest traffic pages. The other day I came across a binder of information I collected years ago from James Nokes at Build A Business. When I checked his site, yes the example Commercial Cleaning Contract is still there :) http://build-a-business.com/cleaning_contract_sample.html

This article gives a good explanation of necessary items for your contracts such as monthly fees, late payment fees, and a termination clause that is followed by a sample written contract for janitorial services.

Don't forget that you can also get a pre-made contract for commercial cleaning services from the Cleaning Business Forms Storefor $20.00

Cleaning Service Recognized by Business Peers

Cleaning Service Recognized by Business Peers
StartupNation made its selection from among thousands of home-based entrepreneurs who entered the competition.

StartupNation, a leading business advice and social networking site for entrepreneurs (http://www.startupnation.com) today named L & K Office Cleaning Services, (http://www.lk-clean.com/) a Top Ten “Highest Vote-Getters” in the first annual StartupNation Home-Based 100 ranking of the nation’s top home-based businesses. Organized into 10 categories such as Most Innovative, Boomers Back in Business and Best Financial Performers, the Home-Based 100 celebrates the innovative, nimble and resourceful home-based entrepreneurs who have gone largely unrecognized until now. The full results of the Home-Based 100 ranking are available on StartupNation’s Web site at http://www.startupnation.com/hb100.
“Although large companies often grab the headlines, home-based businesses today are thriving,” said Rich Sloan, entrepreneurial author, radio host and co-founder of StartupNation. “Millions of people are following their passions through entrepreneurship by pursuing innovative, sound business ideas.”
The StartupNation Home-Based 100, composed of ten Top Ten lists, presents a unique look at the nation’s top home-based businesses. Category winners span a wide range of revenue levels, sectors, ages and other characteristics.

Milwaukee, WI based L & K Cleaning, won in two categories, top vote achiever and grungiest. (http://www.startupnation.com/home-based-100/85/8924/winner.htm#WinnerTop and http://articles.moneycentral.msn.com/Investing/Extra/TopTenVoteGetters.aspx )
L & K Office Cleaning a family owned and operated janitorial service for commercial, industrial and retail properties was started in 1999 by Laura and Ken Galo. They offer green cleaning services to businesses in the Milwaukee and Waukesha areas. Ken along with his partners, Dave Crichton and Christy Caley operate CleanPeers and Global Cleaners Association to benefit the janitorial and residential cleaning industry by provide resources and networking opportunities.

About StartupNation
Founded by Rich and Jeff Sloan, StartupNation (http://www.startupnation.com) provides entrepreneurial advice via a nationally syndicated radio program and through online content for entrepreneurs who want to start a business. The Sloan brothers are successful inventors, experienced entrepreneurs and authors of StartupNation: Open for Business (Doubleday). They appear frequently as small business experts on national television and in online and print media. More information is available at http://www.startupnation.com.