Sunday, June 01, 2008

Writing killer sales letters

Sales letters can be a great tool when marketing commercial cleaning accounts.
They really aren't hard to write at all and after you read the article below putting together a great sales letter will be even easier for you :)

Tips On Writing A Killer Sales Letter
by: Andres Munoz
Writing a sales letter doesn’t have to be that difficult all you need is the right writing style and some tips to knock out a killer sales letter
Benefits The first thing you need to do is focus on the benefits the reader will find useful. Tell the reader what’s in it for him. Promise them increased sales, better skin, better results in writing a resume or whatever it is that you’re selling. Tell them how your product can help them. Don’t beat around the bush and get right to the point. Stick to benefits, facts and features. Whatever you do don’t be vague it will turn them off.
Give additional benefits. Show additional value other than main benefit. Give product/service features. Support benefit promises with product/service facts. Show how your company will help him. Don’t start sounding arrogant and brag.
Writing Style: An emphasis should be placed on “you” and not “I”. Use words like you and your, so that the reader feels you are writing for him. Write clearly. Make sure your reader doesn’t have to think about what you’re saying. Your main points must be understood immediately. Make yourself believable. Make sure your claims or representations appear to be realistic and believable. Don’t promise a 200% increase in sales because most people won’t believe it even if it’s true! You must be able to back up your claims. Use repetition; repeat benefits throughout letter. Present the same ideas and benefits in different ways.
Ask for action. Ask the reader to place an order, return the sales envelope or the sales card or phone for more information. Give reasons to act now. For example: Make your offer time sensitive a limited supply, two-week sale, and special purchase. Most sales letters fail to do this.
Understand that people are emotionally motivated. They want to:
Make more money
Save money
Do a good job
Experience love
Have a satisfying home life
Get something for free
Look good
Use simple graphics to get the reader’s '............Read the rest of this article